NO!!! I'll be without blue m&m's for a while!!
In a marketing gimmick reminiscent of the gold ticket in "Willie Wonka and the Chocolate Factory," M&M's will run a contest in 2004 which will offer six grand prizes and for a brief period strip the world famous candy of its color.
M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history. M&M's spokesman Jeffrey Moran said the New Year's Eve announcement is timed to "turn over a new leaf and start a new phase."
M&M's plans to phase out color in 2004 - the "official" announcement will be made on "Dick Clark's New Year's Rockin' Eve" on ABC - in what the company is calling the biggest transformation in its 60 year history. M&M's spokesman Jeffrey Moran said the New Year's Eve announcement is timed to "turn over a new leaf and start a new phase."